Archive for May, 2009

Techcrunch Switches to Self-Service Ad Platform and Validates Trafficspaces’ Business Model.

Saturday, May 9th, 2009

Today, a friend of mine sent me a link to an article that confirms that Techcrunch, the leading tech blog, has decided to dump its long term ad partner in favour of a self-serve ad platform.This is great news because it validates what we've always believe in - self-serve ad ...

How to Use Coupons and Discounts to Increase Ad Sales

Sunday, May 3rd, 2009

One of our stated goals at Trafficspaces is to make it easy for publishers to convert more advertisers. Today, we've taken one step further in achieving that goal by providing support for discounts and coupons (promo codes). Coupons Promotional Codes are extremely popular online. They offer a huge incentive to shoppers. They ...

Selling Ads on a Monthly/Weekly Sponsorship Basis

Sunday, May 3rd, 2009

In addition to traditional CPM and CPC ad sales, the sponsorship monetization model is gaining massive popularity. Blogs from Techcrunch to Perez Hilton, to CNN  and Youtube  sell some of their ads on a sponsorship basis. The sponsorship model usually has two key attributes - a minimum time period and an incremental time ...