How to Use Coupons and Discounts to Increase Ad Sales
May 3, 2009 – 2:38 am How to Use Coupons and Discounts to Increase Ad SalesOne of our stated goals at Trafficspaces is to make it easy for publishers to convert more advertisers. Today, we’ve taken one step further in achieving that goal by providing support for discounts and coupons (promo codes).
Coupons
Promotional Codes are extremely popular online. They offer a huge incentive to shoppers. They are particularly important now as shoppers (and advertisers alike) are looking for bargains online. According to a recent survey by Harris Interactive, 1 in 4 shoppers actively seeks out a coupon before purchasing a product. Everyone from Amazon, Walmart, eBay, Godaddy, Macy’s, Target, Travelocity, Dell, at&t, Norton, Home Depot and tens of thousands more use them to increase sales and reward customers.
In short, if you are not already using coupons, you need to start using them to drive sales. How?
With Trafficspaces, you can now create your own ad sales coupons. You can set the choose between flat rate and percentage coupons, expiry date (to create urgency), set minimum order value etc.
As shown below, when your advertisers are going through checkout, they can apply the coupon code and the system will give them the applicable discount automatically.
You can even use it to provide refunds to advertisers for cancelled campaigns. Cool, huh
For more information, see the 10 Guidelines on E-Coupons and Digital Discounts.
Discounts
To encourage advertisers to purchase large order quantities, we’ve added a new feature that allows you to give advertisers discounts when their order size gets larger.
For example, you can state that up to 50,000 impressions attracts a 5% discount and up to 100,000 attracts 10% discount, or as shown below, up to 3 months attracts a 5% discount and a 12 month order attracts 25% discount
Times are tougher these days and advertisers are hunting for good bargains online and these new feature will help you give potential advertisers exactly what they want. Get started now.
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