Selling Ads on a Monthly/Weekly Sponsorship Basis
May 3, 2009 – 1:05 am Selling Ads on a Monthly/Weekly Sponsorship BasisIn addition to traditional CPM and CPC ad sales, the sponsorship monetization model is gaining massive popularity. Blogs from Techcrunch to Perez Hilton, to CNN and Youtube sell some of their ads on a sponsorship basis.
The sponsorship model usually has two key attributes -
- a minimum time period and
- an incremental time period.
For example, in selling their ads, the current Techcrunch advertising policy currently requires that advertisers order for at least a two month term, followed by a month-to-month plan.
If you would like to structure your ad sales in a similar way, Trafficspaces new has a new feature that allows you to achieve your goal – Minimum and Incremental Sales Quantities. You can find it in the Setup->Inventory->Pricing section.
It is a great way to standardise your advertising policy and even better, it is available on all Trafficspaces packages. Try it out.
Related posts:
- Selling Advertising On the Web To The Impulse Buyer
- How to Set Your Ad Prices Via a Real-time Auction Like Google and Facebook
- How to Use Coupons and Discounts to Increase Ad Sales
- How to Sell Ads Online > Let the Market Determine the Price via an Auction (6/7)
- How to Sell Ads Online > Sell Exclusivity (5/7)
