Techcrunch Switches to Self-Service Ad Platform and Validates Trafficspaces’ Business Model.
May 9, 2009 – 10:30 am Techcrunch Switches to Self-Service Ad Platform and Validates Trafficspaces’ Business Model.
Today, a friend of mine sent me a link to an article that confirms that Techcrunch, the leading tech blog, has decided to dump its long term ad partner in favour of a self-serve ad platform.
This is great news because it validates what we’ve always believe in – self-serve ad platforms rule!
All the fanfare aside, it is good to examine why Techcrunch made this decision.
In my opinion, there are two fundamental reasons:
- Increased Control/Transparency – With Federated Media or any ad network, there is a Chinese wall that shields Techcrunch from its advertisers.
This may not look like a big deal when you are a small blog but as a growing business, it is important to understand your customers and build a relationship with them. Systems like Trafficspaces allow you to do just that. Our API even allows you to get a data feed of all registered users and integrate it with your own system. - Increased Profit – This one is quite obvious. Get your own self-serve system and keep 100% of your ad sales revenue. It makes economic sense especially during these uncertain times.
In summary, there is a clear trend toward systems like Trafficspaces. We see it in the quality and quantity of enquires that come in every day. We welcome it and are prepared to satisfy the demand.
With the help of our existing users, we’ve launched a simpler ad campaign workflow, flexible pricing, discounts, coupons, branded storefronts, direct payments into your account and lots more.
Thanks everyone and keep the feedback coming.
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