How to Sell Ads Online
December 16, 2009 – 6:16 pm How to Sell Ads Online
Need advice on how to sell ads online directly to advertisers? Then this series of guides and recommendations is perfect for you.
In each guide, we'll list some action points for you and explain the effect they can have on potential advertisers.
Hopefully by the time we are done, you will have a better perspective on
- Whether you are ready to sell advertising
- How to attract advertisers, and
- How to sell them advertising in a mutually sustainable way.
Okay, let’s get started.
The pain points
It turns out a lot of people want to sell ads on their sites but they can't seem to get it to work. According to a recent survey, the common reasons for failure are that
- It is too time consuming,
- It costs too much,
- Finding advertisers is a slow and laborious process, and
- It is hard to get prices above $1 (per thousand ad impressions).
Nonetheless, clearly some publishers have found the secret to success. Facebook, Huffington Post, TechCrunch, Plenty Of Fish, and many more. How have they done it?
Recommendations
Based on information provided by successful publishers, here are the key recommendations:
- Have an outstanding product to sell.
- Hire a dedicated sales person.
- Provide a self service ad management system.
- Show detailed traffic statistics.
- Sell exclusivity.
- Let the market determine the price via an auction.
- Simplify the advertising process.
Summary
We wrote this series as free advice to all publishers out there regardless of experience. Hopefully you will pick up a tip or two along the way.
If you take one thing away, it should be that
more small business advertisers are coming online and you need to make it easy for them to advertise with you
One tool that can help you is Trafficspaces. Facebook has cracked the code, and so could you. Get started today.
Related posts:
- How to Sell Ads Online > Simplify The Advertising Process (7/7)
- How to Sell Ads Online > Have an Outstanding Product to Sell (1/7)
- How to Sell Ads Online > Sell Exclusivity (5/7)
- How to Sell Ads Online > Provide a Self-Service Ad Management System (3/7)
- How to Sell Ads Online > Show Detailed Traffic Statistics (4/7)
