Advertising – One Less Thing To Worry About
January 9, 2010 – 2:50 pm Advertising – One Less Thing To Worry About
Saturdays are normally chillout days for me. I usually lie in bed late into the morning and try to catch up on a few books.
Today, I was reading a copy of Seth Godin's free ebook What Matters Now and I came across this great quote from Michael Hyatt.
Vision is the lifeblood of any organization. It is what keeps it moving forward. It provides meaning to the day-to-day challenges and setbacks that make up the rumble and tumble of real life.
This is where great leadership makes all the difference. Leadership is more than influence. It is about reminding people of what it is we are trying to build—and why it matters. It is about painting a picture of a better future. It comes down to pointing the way and saying, “C’mon. We can do this!”
This is so true. We've been running Trafficspaces for about 18 months now. Most of the time was spent creating a product that meets the market's needs. This often meant that days, weeks, months are spent coding, testing, coding, testing and getting critized. We must be gluttons for punishment, heh 
Sometimes morale suffers but one thing that keeps us going is the main vision – making advertising one less thing to worry about. I like it because it is simple, achievable and dare I say it, noble. There is something quite noble about helping others.
It's always inspiring and refreshing when someone sends us and email and says "I found you guys on Google. This is what I've been looking for."
In conclusion, if keep your head up. Believe in your vision and keep going. It'll pay off in the end.
Heck, remember that great quote – He who dares wins.
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