Archive for the ‘Advertisers’ Category

How to Make Social and Demographic Ad Targeting Work

Monday, July 5th, 2010

This is the 1st post in our 3-part series on How to Make Ad Targeting Work, in which we'll discuss various ways in which you can make your advertisers happy by helping them get the right ad in front of the right person at the right time - the Holy ...

Introducing the Newly Redesigned Trafficspaces Website

Tuesday, June 22nd, 2010

Hey guys, What better way to welcome in the Summer season than to give the entire website a new coat of paint. That's exactly what we've done. We've tinkered with the site's design and I sincerely hope you guys like the new look. One of the major changes is the introduction of a ...

New Feature: Allow Advertisers to Pay in Your Local Currency

Thursday, February 4th, 2010

We are pleased to announce that Trafficspaces now supports multiple currencies. When we launched Trafficspaces, we only supported the US Dollar ($). However, after receiving an increasing number of requests to support support currencies like the Euro, British Pound and Aussie Dollar, we've finally done it. How it works Simple. When you setup ...

How to Sell Ads Online > Simplify The Advertising Process (7/7)

Tuesday, February 2nd, 2010

This is the seventh and last part of the How to Sell Ads Online series. This final article builds on the last discussion on providing a self service system. The concept is simple. Since human beings take the path of least resistance, if you make it easy for advertisers to get their job done, they'll ...

New Feature: Conversion and ROI Tracking for Advertisers

Friday, January 22nd, 2010

This is just a quick news flash to let everyone know that we've finally added support for conversion tracking into your favorite ad platform. What is Conversion Tracking? It is just a way for advertisers to determine how many of the people who clicked their ads actually went ahead and bought something ...

How to Sell Ads Online > Let the Market Determine the Price via an Auction (6/7)

Wednesday, January 13th, 2010

This is the sixth part of the How to Sell Ads Online series. One of the first questions that come to your mind of when you want to sell online advertising is - how much do I sell it? $10 CPM?, $1000 per month? $1 per click? Which is best?  How much to sell it ...

How to Sell Ads Online > Sell Exclusivity (5/7)

Thursday, January 7th, 2010

This is the fifth part of the How to Sell Ads Online series. Advertisers are jealous. Why? Well because all things been equal, given the choice between having only their ads on your site or sharing it with a bunch of other advertisers (and possibly competitors), they'll go for the former all the time. It's ...