Archive for the ‘Advertisers’ Category

How to Sell Ads Online > Let the Market Determine the Price via an Auction (6/7)

Wednesday, January 13th, 2010

This is the sixth part of the How to Sell Ads Online series. One of the first questions that come to your mind of when you want to sell online advertising is - how much do I sell it? $10 CPM?, $1000 per month? $1 per click? Which is best?  How much to sell it ...

How to Sell Ads Online > Sell Exclusivity (5/7)

Thursday, January 7th, 2010

This is the fifth part of the How to Sell Ads Online series. Advertisers are jealous. Why? Well because all things been equal, given the choice between having only their ads on your site or sharing it with a bunch of other advertisers (and possibly competitors), they'll go for the former all the time. It's ...

How to Sell Ads Online > Show Detailed Traffic Statistics (4/7)

Monday, December 28th, 2009

This is the fourth part of the How to Sell Ads Online series. The product you are selling is your traffic so clearly, you need to describe it. If you were buying a book on Amazon, you'll want see the full description, picture of the cover, reviews from other readers, and perhaps even browse ...

How to Sell Ads Online > Provide a Self-Service Ad Management System (3/7)

Thursday, December 17th, 2009

This is the third part of the How to Sell Ads Online series. To run an ad campaign, advertisers (small and large) need to go through the following processes -  strategic planning, creative development,  media planning, media buying, ad trafficking, performance tracking, optimization (a/b testing), and reporting. Now, this is how it affects you. Related posts:Crenk.com Feature: Trafficspaces – the Self Service Ad ...

How to Sell Ads Online > Hire a Dedicated Sales Person (2/7)

Wednesday, December 16th, 2009

This is the second part of the How to Sell Ads Online series. A good sales rep is worth their weight in gold. However, how do you know if it’s appropriate to hire one, how to hire one, and when to do the hiring. When to hire First of all, don't hire a ...

How to Sell Ads Online > Have an Outstanding Product to Sell (1/7)

Wednesday, December 16th, 2009

This is the first part of the How to Sell Ads Online series. You need to make sure you have something to sell. Your product is your audience so you need to clearly define who they are and why they are a right fit for advertisers. Ideally, you should also have the ad targeting ...

How to Sell Ads Online

Wednesday, December 16th, 2009

Need advice on how to sell ads online directly to advertisers? Then this series of guides and recommendations is perfect for you. In each guide, we'll list some action points for you and explain the effect they can have on potential advertisers. Hopefully by the time we are done, you will have ...