In addition to traditional CPM and CPC ad sales, the sponsorship monetization model is gaining massive popularity. Blogs from Techcrunch to Perez Hilton, to CNN and Youtube sell some of their ads on a sponsorship basis.
The sponsorship model usually has two key attributes -
a minimum time period and
an incremental time ...
What’s the difference between a Facebook text ad and a Google text ad? Well it is simple really. Google ads are plain old text ads whilst Facebook ads have little pictures attached that help to illustrate the text.
Personally, I love picture text ads. I think they are a great ...
There is an updated version of this post here - Google Ad Manager vs OpenX vs Trafficspaces
I came across this interesting comparison of OpenX and Google Ad Manager on Mahalo
Here is a summary:
1) OpenX is an independent, neutral provider - a point which Bernard Lunn expanded on here in a ...
