At last, Trafficspaces can now help you serve ads into email newsletters and RSS feeds.

We decided to add this new feature because

• Opt-In Newsletter advertising is a great way to reach highly targeted readers.
• Existing methods suck because they usually require you to insert ads manually into your newsletter templates.
• We received death threats to get it working or else…just kidding.

So, how does it work?

It's simple, really. From your perspective as the publisher, here's what you need to do

1. Create an ad zone that supports image ads.
2. Set your pricing
3. Copy the "Email Ad Tag" and paste it into your newsletter template. You'll only need to do this once.
4. Add a dynamic unique code. If you use MailChimp, you can use the *|CAMPAIGN_UID|* and *|EMAIL_UID|* merge tags to generate a unique code for each email.
5. Fire off your email and watch the magic happen.

It's even simpler for advertisers.

1. They select the email ad zone in your ad store.
2. Upload an image ad
3. Pay online.

That's it. Once the ads are approved and their campaign starts, they'll be able to track the ad impressions and clicks online. Simple.

So, what are the benefits?

1. Save more time by only inserting the ad tag once into your email templates.
2. Run flexible ad campaigns because you no longer need to insert ads manually into your emails or feeds.
3. Earn more money by running more campaigns at the same time.
4. Run better targeted ad campaigns by geo-targeting ads to specific countries, states or cities.
5. Increase your revenue base by offering email ads to your advertisers. Email ads are typically charged at higher rates (assuming you have a well-targeted and desirable list).

In summary, if you have an email list, sign up today and give this new feature a try. It's a great way to serve any type of promotional content to your readers (including promoting your ad store).

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3. New Enhancements : Multiple Ad Networks, Time Zones and Site Analytics

We've done it again. We've simplified the advertiser experience in Trafficspaces by making it simpler and faster.

In the past, it took about five or more steps (and about five minutes) to create an ad campaign. Not any longer. From today, advertisers can get started in less than one minute.

We drew inspiration from John Maeda of MIT. In his book, The Laws of Simplicity, he argues that "Simplicity is about subtracting the obvious and adding the meaningful".

Simply put, when designing a self-service advertising system, the key to increase conversions is to

1. Engage them early

First off, after selecting their ad zone, they should see a outline of the ad zone's dimensions.

This helps them get a mental view of how their ad will appear on your site.

Secondly, they should be able to design their ad and preview the changes live on the same page. If they make a change to an image, flash, or text ad, the changes should be live on the same page, without needing to refresh it.

And one more thing, they should be able do all that before creating an account.

2. Save time

Even a newbie advertiser should be able to get started in one minute. Anything longer than this, and people start to abandon the process. Every piece of info they need should be within easy reach – ad preview, targeting preferences, budget, estimated impressions and billing info.

The result. You'll get more advertisers signing up and creating ad campaigns (even if it is to try you out). You've gotta love it.

We've added these improvements to Trafficspaces, and the changes are a breath of fresh air because they'll help you get a good Return on Investment on your Ad Store.

Try it out on the demo and tell us what you think.

Many thanks to Kyle Q. Yan and Art Agrawal for all their advice.

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We've got some good news. We've spruced up the system with some great new features that will put a smile on all our patient users' faces.

Due to popular demand, we've enhanced your favorite ad manager to allow you

1. Manage multiple ad networks

The new "Ad Feed" feature allows you to setup multiple ad network tags.

Whenever there are no self-service or directly sold ads, the system will automatically show an ad from one of your ad networks. You can even set weights (priorities) for each ad network.

It is a great way to monetize your site from multiple sources. It's simple and it works.

2. Set your own time zone

You can now configure the system so that all campaigns start at 12 midnight in your time zone. It was previously fixed to GMT but now, you are to free to set it to any time zone.

3. Track user activity in the ad store

You can now add your own site analytics code (e.g. Google Analytics) to track user interaction with the ad store.

This will give you a better insight to where advertisers are coming from, what they do in the store, and help you improve their experience.

We are loving the new features. Special thanks to Hugh (Compare.ie), Andre (The Sound Alliance), and Aaron (Design*Sponge) for keeping us on our toes.

Keep the feedback coming guys.

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We are pleased to announce that Trafficspaces now supports multiple currencies.

When we launched Trafficspaces, we only supported the US Dollar ($). However, after receiving an increasing number of requests to support support currencies like the Euro, British Pound and Aussie Dollar, we've finally done it.

How it works

Simple. When you setup your Trafficspaces ad platform for the first time, you'll be prompted to choose between over 20 currencies. The currency you choose will be your default currency. You won't be able to change it once you've created the platform.

Here is the full list of supported currencies.

1. U.S. Dollars — $
2. Euros — €
3. British Pounds — £
4. Japanese Yen — ¥
5. Canadian Dollars — $
6. Australian Dollars — $
7. New Zealand Dollars — $
8. Swiss Francs — CHF
9. Hong Kong Dollars — $
10. Singapore Dollars — $
11. Swedish Kroner — kr
12. Danish Kroner — kr
13. Polish Zloty — zł
14. Norwegian Kroner — kr
15. Hungarian Forints — Ft
16. Czech Koruny — Kč
17. Israeli Shekels — ₪
18. Indian Rupee — ₨
19. Nigerian Naira — ₦
20. Mexican Pesos — $
21. Brazilian Real — R$
22. Malaysian Ringgits — RM
23. Philippine Pesos — Php
24. Taiwan New Dollars — NT$
25. Thai Baht — ฿

We'll be adding more currencies shortly.

You just have to make sure your payment gateway supports your chosen currency.

If you will like us to support a specific payment gateway, just contact us directly.

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This is just a quick news flash to let everyone know that we've finally added support for conversion tracking into your favorite ad platform.

What is Conversion Tracking?

It is just a way for advertisers to determine how many of the people who clicked their ads actually went ahead and bought something on their site, or signed up for a newsletter, or performed the action for which they were advertising in the first place.

What is ROI Tracking

ROI is marketing speak for profit. It actually stands for Return on Investment i.e. how much profit did the advertisers make on the leads that you sent to them.

Why you need to care

Savvy marketers are really interested in these two metrics because it helps them determine which sales channels are working.

If you don't provide access to this information, how are you going to make a case for them to spend even more money advertising with you.

If their campaign works and they are hitting their targets, it's a no brainer – they are going to increase their ad spend with you.

On the flip side, if their entire campaign isn't performing well, then they can use the tools within Trafficspaces to determine which ads aren't working and which targeting rules work better.

How does it work

It is pretty straightforward.

For each campaign, advertisers can generate a tracking code, which should be added to the page that appears immediately after the intended action by the lead e.g. a signup or purchase completion page.

Trafficspaces handles the rest. Through the Campaign Dashboard, they'll be able to track everything from those who saw their ads, those who clicked, those who went all the way and how profitable their campaign was. Superb stuff.

We are quite proud of these two new features. Try it out in the demo in the Manage Campaigns section. Let us know what you think in the comments.

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