Archive for the ‘Publishers’ Category
Saturday, May 9th, 2009
Today, a friend of mine sent me a link to an article that confirms that Techcrunch, the leading tech blog, has decided to dump its long term ad partner in favour of a self-serve ad platform.This is great news because it validates what we've always believe in - self-serve ad ...
Posted in Advertisers, Publishers, Self Service | No Comments »
Sunday, May 3rd, 2009
One of our stated goals at Trafficspaces is to make it easy for publishers to convert more advertisers. Today, we've taken one step further in achieving that goal by providing support for discounts and coupons (promo codes).
Coupons
Promotional Codes are extremely popular online. They offer a huge incentive to shoppers. They ...
Posted in Advertisers, Features, Publishers, Tips | 3 Comments »
Sunday, May 3rd, 2009
In addition to traditional CPM and CPC ad sales, the sponsorship monetization model is gaining massive popularity. Blogs from Techcrunch to Perez Hilton, to CNN and Youtube sell some of their ads on a sponsorship basis.
The sponsorship model usually has two key attributes -
a minimum time period and
an incremental time ...
Posted in Advertisers, Features, Publishers, Tips | No Comments »
Sunday, February 1st, 2009
Over the last 4 - 6 months, we have had several discussions with many of you about Trafficspaces' business model.
A lot of suggestions were made on how to adapt it to the changing business environment. The consensus was that a completely free service is not sustainable and that charging publishers commissions ...
Posted in Publishers | 3 Comments »
Tuesday, January 13th, 2009
I came across this interesting comparison of OpenX and Google Ad Manager on Mahalo
http://www.mahalo.com/answers/technology-and-internet/openx-or-google-ad-manager
Here are some excerpts:
1) OpenX is an independent, neutral provider - a point which Bernard Lunn expanded on here in a March 08 post entitled Manifesto to Avoid a Google Media Monoculture. Tim Cadogan claimed in the ...
Posted in Advertisers, Industry, Publishers | No Comments »
