This is the third part of the How to Sell Ads Online series.
To run an ad campaign, advertisers (small and large) need to go through the following processes -
strategic planning,
creative development,
media planning,
media buying,
ad trafficking,
performance tracking,
optimization (a/b testing), and
reporting.
Now, this is how it affects you.
Related posts:Crenk.com Feature: Trafficspaces – the Self Service Ad ...
This is the second part of the How to Sell Ads Online series.
A good sales rep is worth their weight in gold. However, how do you know if it’s appropriate to hire one, how to hire one, and when to do the hiring.
When to hire
First of all, don't hire a ...
This is the first part of the How to Sell Ads Online series.
You need to make sure you have something to sell. Your product is your audience so you need to clearly define who they are and why they are a right fit for advertisers.
Ideally, you should also have the ad targeting ...
Need advice on how to sell ads online directly to advertisers? Then this series of guides and recommendations is perfect for you.
In each guide, we'll list some action points for you and explain the effect they can have on potential advertisers.
Hopefully by the time we are done, you will have ...
As most of you already know, we launched Trafficspaces to give publishers more control on how to manage their ad inventory. Since then, we have received tons of emails about our free 7 day trial and suggestions on how to make the platform serve you better.
We've been asked frequently to ...
Chris Petersen has a successful blog. He generates millions of page views monthly, which he currently monetizes with Google AdSense and a couple of other ad networks.
He also gets about 10 - 20 emails from advertisers every day. Requests range from "Send me your price list (or rate card ...
Today, a friend of mine sent me a link to an article that confirms that Techcrunch, the leading tech blog, has decided to dump its long term ad partner in favour of a self-serve ad platform.This is great news because it validates what we've always believe in - self-serve ad ...
One of our stated goals at Trafficspaces is to make it easy for publishers to convert more advertisers. Today, we've taken one step further in achieving that goal by providing support for discounts and coupons (promo codes).
Coupons
Promotional Codes are extremely popular online. They offer a huge incentive to shoppers. They ...
In addition to traditional CPM and CPC ad sales, the sponsorship monetization model is gaining massive popularity. Blogs from Techcrunch to Perez Hilton, to CNN and Youtube sell some of their ads on a sponsorship basis.
The sponsorship model usually has two key attributes -
a minimum time period and
an incremental time ...
Over the last 4 - 6 months, we have had several discussions with many of you about Trafficspaces' business model.
A lot of suggestions were made on how to adapt it to the changing business environment. The consensus was that a completely free service is not sustainable and that charging publishers commissions ...
