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How to Sell Ads Online > Sell Exclusivity (5/7)

This is the fifth part of the How to Sell Ads Online series.

Advertisers are jealous.

Why? Well because all things been equal, given the choice between having only their ads on your site or sharing it with a bunch of other advertisers (and possibly competitors), they'll go for the former all the time.

It's a good thing because armed with this information, you can adjust your sales strategy to attract them by giving them what they really want.

This article highlights three great ways to provide them with exclusivity and increase sales.

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Posted in Advertisers, Publishers, Sales, Tips | Comments

New Year, New (More Inclusive) Pricing

Happy New Year folks!

I'm sure you are all getting trollied (drunk) by now so listen up.

To celebrate the New Year, we are slashing all Trafficspaces prices and impression limits by half to make it easier for more folks to come on board.

For example, the $99 Standard package will now be $49 and it will also come with 500,000 impressions instead of an overwhelming 1,000,000 impressions.

We've been thinking about doing this for quite a while and what's better than a new year to get things rolling.

Big shout out to Danny of  CottageSmallholder for sending us a reminder.
 

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How to Sell Ads Online > Show Detailed Traffic Statistics (4/7)

This is the fourth part of the How to Sell Ads Online series.

The product you are selling is your traffic so clearly, you need to describe it.

If you were buying a book on Amazon, you'll want see the full description, picture of the cover, reviews from other readers, and perhaps even browse through a few pages of the book.

Unfortunately, your traffic is not a book so you really can't show a picture of your audience. Well you could, I guess, but I’m not sure how effective that’ll be. However, what you can do is describe it through analytics.

By analytics, I’m not referring to all the bells and whistles site analytics you get on Google Analytics,  Statcounter etc. I’m referring to just the stuff that matters to advertisers i.e. the metrics that describe who your audience is.

As explained in the "Have an outstanding product to sell" article, it is important to segment your audience and show advertisers the niches that advertisers can target.

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Posted in Advertisers, Features, Publishers, Sales, Tips | Comments

How to Sell Ads Online > Provide a Self-Service Ad Management System (3/7)

This is the third part of the How to Sell Ads Online series.

To run an ad campaign, advertisers (small and large) need to go through the following processes - 

• strategic planning,
• creative development, 
• media planning,
• media buying,
• ad trafficking,
• performance tracking,
• optimization (a/b testing), and
• reporting.

Now, this is how it affects you.

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Posted in Advertisers, Media, Publishers, Sales, Self Service, Tips | Comments

How to Sell Ads Online > Hire a Dedicated Sales Person (2/7)

This is the second part of the How to Sell Ads Online series.

A good sales rep is worth their weight in gold. However, how do you know if it’s appropriate to hire one, how to hire one, and when to do the hiring.

When to hire

First of all, don't hire a rep too early.  Doing so can literally bankrupt you. At the low end, a direct sales rep can cost around $50,000 a year. An experienced, sales rep can set you back $80 – $100k plus compensation.

In other words, you'll need to be selling over 1mm impressions at $5CPM every month just to cover the costs of a junior rep.

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Posted in Advertisers, Publishers, Sales, Tips | Comments

How to Sell Ads Online > Have an Outstanding Product to Sell (1/7)

This is the first part of the How to Sell Ads Online series.

You need to make sure you have something to sell. Your product is your audience so you need to clearly define who they are and why they are a right fit for advertisers.

Ideally, you should also have the ad targeting technology that will help advertisers reach specific groups of people.

Facebook

Facebook has been really successful with this. Its Facebook Ads was launched after the social network had reached critical mass. It had a robust social graph and tonnes of information on who its users were and what they were interested in.

Crucially though, it had also built the technology that could help advertisers segment the huge traffic, and reach specific interest groups.

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Posted in Advertisers, Facebook, Publishers, Sales, Tips | Comments

How to Sell Ads Online

Need advice on how to sell ads online directly to advertisers? Then this series of guides and recommendations is perfect for you.

In each guide, we'll list some action points for you and explain the effect they can have on potential advertisers.

Hopefully by the time we are done, you will have a better perspective on

1. Whether you are ready to sell advertising
2. How to attract advertisers, and
3. How to sell them advertising in a mutually sustainable way.

Okay, let’s get started.

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Posted in Advertisers, Launch, Publishers, Sales, Tips | Comments