How to Sell Ads Online > Show Detailed Traffic Statistics (4/7)
December 28, 2009 – 2:14 pm How to Sell Ads Online > Show Detailed Traffic Statistics (4/7)
This is the fourth part of the How to Sell Ads Online series.
The product you are selling is your traffic so clearly, you need to describe it.
If you were buying a book on Amazon, you'll want see the full description, picture of the cover, reviews from other readers, and perhaps even browse through a few pages of the book.
Unfortunately, your traffic is not a book so you really can't show a picture of your audience. Well you could, I guess, but I’m not sure how effective that’ll be. However, what you can do is describe it through analytics.
By analytics, I’m not referring to all the bells and whistles site analytics you get on Google Analytics, Statcounter etc. I’m referring to just the stuff that matters to advertisers i.e. the metrics that describe who your audience is.
As explained in the "Have an outstanding product to sell" article, it is important to segment your audience and show advertisers the niches that advertisers can target.


This is the second part of the
This is the first part of the 

