Latest News and Tips

How to Sell Ads Online > Show Detailed Traffic Statistics (4/7)

This is the fourth part of the How to Sell Ads Online series.

The product you are selling is your traffic so clearly, you need to describe it.

If you were buying a book on Amazon, you'll want see the full description, picture of the cover, reviews from other readers, and perhaps even browse through a few pages of the book.

Unfortunately, your traffic is not a book so you really can't show a picture of your audience. Well you could, I guess, but I’m not sure how effective that’ll be. However, what you can do is describe it through analytics.

By analytics, I’m not referring to all the bells and whistles site analytics you get on Google Analytics,  Statcounter etc. I’m referring to just the stuff that matters to advertisers i.e. the metrics that describe who your audience is.

As explained in the "Have an outstanding product to sell" article, it is important to segment your audience and show advertisers the niches that advertisers can target.

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Posted in Advertisers, Features, Publishers, Sales, Tips | Comments

How to Sell Ads Online > Provide a Self-Service Ad Management System (3/7)

This is the third part of the How to Sell Ads Online series.

To run an ad campaign, advertisers (small and large) need to go through the following processes - 

• strategic planning,
• creative development, 
• media planning,
• media buying,
• ad trafficking,
• performance tracking,
• optimization (a/b testing), and
• reporting.

Now, this is how it affects you.

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Posted in Advertisers, Media, Publishers, Sales, Self Service, Tips | Comments

How to Sell Ads Online > Hire a Dedicated Sales Person (2/7)

This is the second part of the How to Sell Ads Online series.

A good sales rep is worth their weight in gold. However, how do you know if it’s appropriate to hire one, how to hire one, and when to do the hiring.

When to hire

First of all, don't hire a rep too early.  Doing so can literally bankrupt you. At the low end, a direct sales rep can cost around $50,000 a year. An experienced, sales rep can set you back $80 – $100k plus compensation.

In other words, you'll need to be selling over 1mm impressions at $5CPM every month just to cover the costs of a junior rep.

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Posted in Advertisers, Publishers, Sales, Tips | Comments

How to Sell Ads Online > Have an Outstanding Product to Sell (1/7)

This is the first part of the How to Sell Ads Online series.

You need to make sure you have something to sell. Your product is your audience so you need to clearly define who they are and why they are a right fit for advertisers.

Ideally, you should also have the ad targeting technology that will help advertisers reach specific groups of people.

Facebook

Facebook has been really successful with this. Its Facebook Ads was launched after the social network had reached critical mass. It had a robust social graph and tonnes of information on who its users were and what they were interested in.

Crucially though, it had also built the technology that could help advertisers segment the huge traffic, and reach specific interest groups.

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Posted in Advertisers, Facebook, Publishers, Sales, Tips | Comments

How to Sell Ads Online

Need advice on how to sell ads online directly to advertisers? Then this series of guides and recommendations is perfect for you.

In each guide, we'll list some action points for you and explain the effect they can have on potential advertisers.

Hopefully by the time we are done, you will have a better perspective on

1. Whether you are ready to sell advertising
2. How to attract advertisers, and
3. How to sell them advertising in a mutually sustainable way.

Okay, let’s get started.

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Posted in Advertisers, Launch, Publishers, Sales, Tips | Comments

Receive payments directly from advertisers with PayPal, Authorize.Net and USAePay

I love these new feature announcements.

Due to popular demand, in addition to PayPal, you can now receive payments directly from advertisers if you have an Authorize.Net or USAePay account.

This is a great new feature that demonstrates our commitment to making it easier for you to receive payments directly without paying commissions to advertising middle men, and only dealing with the payment processor of your choice.

You can learn more about Authorize.Net here and about USAepay here.

Posted in Authorize.Net, Features, PayPal, Payments, USAePay | Comments

The login screen now supports Facebook, Twitter, Google, Yahoo and more

Anyone can now sign into any Trafficspaces ad platform with a Facebook, Twitter, Google/Gmail, Yahoo, AOL, or Blogger account. Yep, that’s right – advertisers no longer need to fill a signup form.

This feature has been on our todo list for over 4 months, and was constantly postponed and postponed again until we finally got our act together and implemented it.

It is ridiculously simple to use. For example if an advertiser has a Facebook account, they just need to click on the Facebook logo and they’ll be redirected to Facebook to login and connect their account to your ad platform. No passwords, no forms. That’s all it is. They are logged in – as simple as A-B-C.

It makes it easy for advertisers to get started so you won’t lose any potential advertiser because of the pain of filling yet another sign up form.

Go on, try it out in the demo. Kudos to RPX for helping us make it possible.

Posted in Advertisers, Facebook, Features, Google, Twitter, Yahoo | Comments