Summary Of Benefits

To help you increase ad sales, Trafficspaces does two main things -

1. It provides your direct ad sales team with order booking, automated campaign reporting and client management features in one integrated solution, and
2. It provides existing and potential advertisers with an automated, self service interface. This helps you sell your ad inventory to more advertisers without increasing your administrative burden.

By building searchable traffic and demographic profiles on every ad space, Trafficspaces helps publishers promote their websites to relevant advertisers, who in turn are more likely to repeat their ad campaigns with the publisher.

With Trafficspaces, publishers can specify how much advertisers pay to display a site targeted ad on their site. This transparency ensures that publishers can maximize their earning potential.

When there are no site-targeted ads available, Trafficspaces allows publishers to continue monetizing their websites by displaying ads from 3rd party ad networks e.g. Google or Yahoo ads.

This is a win-win strategy for publishers because they can continue monetizing their ad space whilst promoting their site to relevant advertisers through the platform.

When publishers sell their ad spaces through the auction, they can withdraw their earnings within 48 hours rather than waiting for 30 or 60 days. Trafficspaces supports PayPal, Electronic Funds Transfer to bank accounts, and local currency Checks (in selected countries).

Through its unique search interface, Trafficspaces helps advertisers discover the websites that attract the audience that suit their contextual, geographic and demographic preferences.

For example, an advertiser can search for sites that discuss “fashion”- related topics, in the “United Kingdom”, and which attract a largely “female” audience in the “18- 24” age range.

In addition to the site targeting model, advertisers can reach a larger range of visitors by targeting their ad campaigns to one or more broad content channels e.g. Finance, Entertainment, Automotive, etc.

Prior to running their ad campaign, advertisers can view substantial traffic and performance-related information on each ad space in order to help them ascertain if a website is a good fit for their ad campaign.

During and after an ad campaign, advertisers can use Trafficspaces’ analytical tools to determine

• how their campaign has performed,
• which ads have yielded the best results, and
• the Return on Investment on individual ads or the entire campaign, and lots more.